mFilterit, a well-known ad fraud detection company, comissioned Vaak to create a 90-second motion graphics explainer video. The video aims to show how effective mFilterit's ad fraud product is and what makes it unique. The video has a techie look and feel, aimed at a US audience. Its story explains the intricacies of ad fraud and how mFilterit's product can detect and prevent it efficiently and effectively. The visuals illustrate the product's functionality, emphasising its key features and benefits. The final product is a high-quality animation video that exceeds client's expectations and presents the ad fraud detection product in an engaging and easy-to-understand way.
To create a relatable and engaging video that would capture the audience's attention from the very beginning. Craft a message that would communicate the product's key benefits to the target audience. Given the complexity of the technology involved, the team had to make sure that the message was conveyed in a clear and concise manner, within a 90-second time frame. Create a visually engaging and arresting video. Look and feel alignes with the company's overall branding and messaging.
"I was thoroughly impressed with the animation explainer video created by Vaak for mFilterit. The team was able to capture the complexity of our technology and present it in a clear and concise manner that was visually appealing and engaging. They were able to work fast while still delivering a high-quality product that exceeded our expectations. I would highly recommend Vaak to anyone looking for a top-notch animation explainer video.