Vivo India

VIVO INDIA

Brand Video

vivo Commissioned Vaak to create its yearly spectacle film, where they showcase their top vivo Brand Ambassadors and tell their story of struggle and strength to overcame and shine as vivo brand ambassadors. This year, the concept was to feature employees from all 4 cities and merge it with a unique theme and storyline of “vivo Treasures you”.

Style: Documentary meets Fiction storytelling
Industry: Smartphone
Length: 0:15:16

Objective

- Produce a high concept film to engage the 30,000 retail employee base of vivo India - Build trust with this VBA base and motivate them by powerful peer stories - Help build the brand to onboard better and more capable talent by showcasing the brand as a top enabler to the employees

She how
WE DID IT

+80% Dedication
+90% Commitment
+95% Creativity

Challenges

Ideating out of the box storyline to keep the freshness of the film alive
Selecting right 4 real life stores from 30,000, to feature the most motivating ones in the film.
Shooting across the country in during Covid-19, keeping the crew fully safe and secure
Creating a high concept, high production film in limited timelines to be released on youtube on vivo VBA Day.

Solutions

Shortlisting 1 most persuasive concept and story from a list of 20 concepts
Interviewed over 100 employees to select the right 4 stories
Shot parallel with two crews over 10 days, all over India, to complete the shoot, saving the crew from any virus exposure
Finished the film in record 25 days to release it successfully on VBA Day.