MFilterIT

mfilterit

Motion Graphics Animation

mFilterit, a well-known ad fraud detection company, comissioned Vaak to create a 90-second motion graphics explainer video. The video aims to show how effective mFilterit's ad fraud product is and what makes it unique. The video has a techie look and feel, aimed at a US audience. Its story explains the intricacies of ad fraud and how mFilterit's product can detect and prevent it efficiently and effectively. The visuals illustrate the product's functionality, emphasising its key features and benefits. The final product is a high-quality animation video that exceeds client's expectations and presents the ad fraud detection product in an engaging and easy-to-understand way.

Style: Motion Graphics Animation
Industry: Info-Tech, Cybersecurity: Ad Fraud Protection
Length: 0:01:30

Objective

To create a relatable and engaging video that would capture the audience's attention from the very beginning. Craft a message that would communicate the product's key benefits to the target audience. Given the complexity of the technology involved, the team had to make sure that the message was conveyed in a clear and concise manner, within a 90-second time frame. Create a visually engaging and arresting video. Look and feel alignes with the company's overall branding and messaging.

She how
WE DID IT

+90% Designing
+90% Commitment
+90% Creativity

Challenges

Explaining complex technology: Our product is built on cutting-edge technology that is complex to explain. We need to break it down into bite-sized chunks that are easy to understand, without oversimplifying it
Capture people's attention and create an emotional connection, craft a story that is both compelling and relevant to our audience, while highlighting the unique benefits of our product
Video needs to be consistent with our brand guidelines, using the right colors, fonts, and visual elements to create a cohesive look and feel that aligns with our overall brand image.

Solutions

Engaged in multiple conversations with the product team to gain a deep understanding of the target audience, This allowed us to tailor our approach to best meet their needs and desires.
Tech writers crafted an engaging and compelling story including distilling the key problem at the heart of the story and building the narrative around it
Created multiple style frames that helped to establish the look and feel of the final product
Created a smooth and seamless flow throughout the final product.

CLIENT’S SPEAK

"I was thoroughly impressed with the animation explainer video created by Vaak for mFilterit. The team was able to capture the complexity of our technology and present it in a clear and concise manner that was visually appealing and engaging. They were able to work fast while still delivering a high-quality product that exceeded our expectations. I would highly recommend Vaak to anyone looking for a top-notch animation explainer video.