6 uses of animated explainer videos in company newsletters and emails
Vani Aggarwal
8 January, 2024
Animated videos can be an effective tool for promoting events in company newsletters and emails. Here are a few ways to use animated videos to promote events:
1. Promote events for animated videos
Teaser trailers: Create short animated teaser trailers that give a sneak peek of the event and generate excitement among employees and stakeholders.
Virtual event promotions: For virtual events, animated videos can help to convey the atmosphere and experience that attendees can expect. This can help to increase attendance and engagement.
Explainer videos: Create animated explainer videos that provide information about the event, such as its purpose, agenda, and speakers. This can help to generate interest and ensure that employees and stakeholders have a clear understanding of what to expect.
Save-the-date announcements: Use animated videos to create creative and engaging save-the-date announcements. This can help to build anticipation and ensure that employees and stakeholders mark the event on their calendars.
Post-event recaps: After the event, create animated videos that recap the highlights and key takeaways. This can help engage employees and stakeholders who were not able to attend and ensure that they are aware of what they missed.
In conclusion, animated videos can be a powerful tool for promoting events in company newsletters and emails. By using them to create teaser trailers, virtual event promotions, explainer videos, save-the-date announcements, and post-event recaps, companies can effectively engage employees and stakeholders and generate excitement about upcoming events.
2. Showcase products and services for animated videos.
Animated videos can be a valuable tool for showcasing products and services in company newsletters and emails. Here are a few ways to use animated videos to showcase products and services:
Product demos: Use animated videos to create product demos that show how a product works and its features and benefits. This can help to effectively communicate the product's value to employees and stakeholders.
Service overviews: Create animated videos that provide an overview of a service and explain how it can solve a particular problem or meet a need. This can help to effectively communicate the service's value and increase interest and engagement.
Customer success stories: Use animated videos to showcase customer success stories and the impact that a product or service has had on their business. This can help build trust and credibility with employees and stakeholders.
Infographics: Create animated infographics that visually demonstrate the key features, benefits, and differentiators of a product or service. This can help to effectively communicate complex information and make it easier to understand.
New product or service launches: Use animated videos to create exciting and engaging announcements for new product or service launches. This can help generate excitement and interest among employees and stakeholders.
In conclusion, animated videos can be a powerful tool for showcasing products and services in company newsletters and emails. By using them to create product demos, service overviews, customer success stories, infographics, and new product or service launch announcements, companies can effectively communicate the value of their products and services and engage employees and stakeholders.
3. Highlight company culture for animated videos.
Animated videos can be an effective tool for highlighting company culture in company newsletters and emails. Here are a few ways to use animated videos to highlight company culture:
Company values: Use animated videos to showcase the company's core values and mission. This can help to engage employees and stakeholders and reinforce the company's culture.
Employee testimonials: Create animated videos featuring employees sharing their experiences and perspectives on working at the company. This can help to humanize the company and show the real-life impact of its culture.
Culture-focused events: Use animated videos to promote culture-focused events, such as team-building activities and cultural celebrations. This can help generate excitement and engagement among employees and stakeholders.
Company story: Create an animated video that tells the company's story and highlights its unique culture. This can help build a stronger emotional connection with employees and stakeholders and increase brand loyalty.
Behind-the-scenes: Use animated videos to give employees and stakeholders a behind-the-scenes look at the company's culture and day-to-day operations. This can help to increase transparency and build trust.
In conclusion, animated videos can be a valuable tool for highlighting company culture in company newsletters and emails. By using them to showcase company values, employee testimonials, culture-focused events, the company story, and behind-the-scenes looks, companies can effectively communicate their culture and engage employees and stakeholders.
4. Provide updates for animated videos.
Animated videos can be an effective tool for providing updates in company newsletters and emails. Here are a few ways to use animated videos to provide updates:
Corporate updates: Use animated videos to provide updates on company news, such as financial performance, strategic initiatives, and new products or services. This can help to effectively communicate complex information and make it easier to understand.
Project updates: Create animated videos that provide updates on the progress of key projects and initiatives. This can help keep employees and stakeholders informed and engaged.
Executive messages: Use animated videos to deliver executive messages and updates on company direction and strategy. This can help to increase transparency and build trust among employees and stakeholders.
Employee recognition: Create animated videos that recognize and celebrate employee achievements and milestones. This can help to build a positive company culture and increase employee engagement.
Celebrate company milestones: Use animated videos to celebrate company milestones, such as anniversaries, major achievements, and community impact. This can help to increase employee engagement and build a stronger emotional connection with stakeholders.
In conclusion, animated videos can be a valuable tool for providing updates in company newsletters and emails. By using them to provide corporate updates, project updates, executive messages, employee recognition, and celebrate company milestones, companies can effectively communicate important information and engage employees and stakeholders.
5. Offer tutorials and demonstrations for animated videos.
Animated videos can be an effective tool for offering tutorials and demonstrations in company newsletters and emails. Here are a few ways to use animated videos to offer tutorials and demonstrations:
Product tutorials: Use animated videos to create step-by-step tutorials that show how to use a product or service. This can help increase product adoption and usage among employees and stakeholders.
Onboarding: Create animated videos that demonstrate key processes and procedures for onboarding new employees. This can help to streamline the onboarding process and increase employee engagement.
Process demonstrations: Use animated videos to demonstrate complex processes, such as how to use a new software application or how to complete a specific task. This can help increase efficiency and effectiveness by making it easier for employees and stakeholders to understand how to complete tasks.
Troubleshooting: Create animated videos that demonstrate how to troubleshoot common issues and resolve problems. This can help to increase self-sufficiency among employees and stakeholders and reduce the need for support.
How-to guides: Use animated videos to create how-to guides that demonstrate best practices and techniques for using a product or service. This can help increase product usage and adoption among employees and stakeholders.
In conclusion, animated videos can be a valuable tool for offering tutorials and demonstrations in company newsletters and emails. By using them to create product tutorials, onboarding materials, process demonstrations, troubleshooting guides, and how-to guides, companies can effectively communicate information and increase efficiency and engagement among employees and stakeholders.
6. Include customer testimonials for animated videos.
Animated videos can be an effective tool for including customer testimonials in company newsletters and emails. Here are a few ways to use animated videos to include customer testimonials:
Customer success stories: Use animated videos to showcase customer success stories, highlighting the impact that a product or service has had on their business. This can help to build credibility and increase customer confidence.
Customer interviews: Create animated videos that feature interviews with customers, where they discuss their experiences with the company and its products or services. This can help to build a more personal connection with customers and increase customer engagement.
Customer reviews: Use animated videos to showcase customer reviews, highlighting the positive feedback that customers have given about a product or service. This can help increase customer confidence and build credibility.
Customer-focused events: Create animated videos that promote customer-focused events, such as customer appreciation days or user conferences. This can help to increase customer engagement and build a stronger emotional connection with customers.
Customer success metrics: Use animated videos to showcase customer success metrics, such as increased sales or improved customer satisfaction. This can help to demonstrate the impact of a product or service and increase customer confidence.
In conclusion, animated videos can be a valuable tool for including customer testimonials in company newsletters and emails. By using them to showcase customer success stories, interviews, reviews, customer-focused events, and success metrics, companies can effectively communicate the positive impact of their products and services and build a stronger relationship with customers.
Conclusion,
By using video in your newsletters and emails, you can make your content more engaging and effective and help increase your audience's engagement and retention.
So what are you waiting for? Speak to a Vaak Video Expert today to get your business an animation explainer video that will get you clients in no time.
Frequently Asked Questions
Why use animated explainer videos?
Animated explainer videos are used to simplify complex ideas, increase engagement, and effectively communicate information. They are visually appealing, fostering better understanding and retention, making them valuable tools for marketing, education, and communication.
What is the impact of explainer videos?
Explainer videos have a significant impact, capturing attention, conveying messages succinctly, and increasing viewer retention. They enhance brand recognition, simplify concepts, and contribute to better audience understanding and engagement.
What are the benefits of 2D explainer video?
2D explainer videos offer simplicity, cost-effectiveness, and versatility. They are easy to produce, visually engaging, and suitable for a wide range of topics. The style's simplicity often results in clear communication and easy viewer comprehension.
What is a corporate explainer video?
A corporate explainer video is a concise, visually appealing presentation that introduces a company, its values, products, or services. It serves as a powerful marketing and communication tool, helping build brand identity and engage stakeholders.
How can animated explainer videos enhance company newsletters for educational purposes?
Animated explainer videos can enhance company newsletters by providing dynamic visual content for educational purposes. They make complex topics more digestible, increase reader engagement, and effectively convey information. Incorporating such videos can transform newsletters into valuable educational resources for employees or clients.
Vani Aggarwal is a writer, director, and producer. Creative entrepreneur @ Vaak. She has over 15 years of experience in filmmaking and digital video production. Expert in nonfiction and animation storytelling. Loves Errol Morris and Miyazaki equally.